We Know the Triangle Real Estate Market
The Triangle is one of the fastest growing and most diverse regions in the country, with nearly 900,000 new residents added in the past decade. Each community has its own unique character, and different neighborhoods appeal to different buyers. To achieve the highest possible sale price for your home, your marketing strategy must reach the right buyers with the right message—and we have the network and experience to make that happen.​

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We Know How to Showcase Your Home
First impressions matter. Every detail—from brochures and MLS descriptions to online listings and advertisements—must present your home in the best possible light. At iHouse Realty Group, we bring the creative talent and marketing expertise to ensure your home stands out.

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Reliable Information – Competent Advice – Strategic Marketing – Trusted Representation​

Ready to sell your home? Let’s talk about how we can help you achieve the best results.

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1. Free Consultation
We begin with a phone call or in-person meeting to understand your goals:

• When do you want to sell?

• What updates or repairs are needed?

• Are there any specific terms you’re looking for beyond price?

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2. Pricing Your Home

Pricing is key. We’ll help you determine a competitive price that attracts buyers, maximizes your return, and helps your home sell quickly. Remember: you set the price, but the market determines the valu.

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3. Home Improvement Suggestions
We’ll evaluate your home and offer recommendations to enhance its appeal. Even small, inexpensive updates can significantly increase desirability—and we’ll help coordinate those improvements if needed.

4. Preparing the Listing
We’ll help you present your home at its best:

• Fresh cleaning and staging

• Repairs and touch-ups

• Professional photography

• High-quality brochures and marketing materials

 

5. Marketing Your Home
Your home will be:

• Listed on the MLS and syndicated across major real estate platforms

• Promoted through extensive online exposure

• Featured with a prominent yard sign

• Marketed through our agent network and open houses

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6. Showings & Feedback
We’ll set up a showing account in the Triangle MLS system to allow easy scheduling by other agents. We’ll also:

• Host public open houses

• Provide feedback from showings

• Keep you informed every step of the way

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7. Negotiation & Contract
We’ll guide you through evaluating offers, negotiating terms, and making informed decisions—always representing your best interests.
 

8. Closing the Sale
Once a contract is signed, we coordinate with escrow and all parties involved to ensure
a smooth and timely closing.​​